You can't argue with the numbers and the numbers speak for themselves. It's a unanimous decision that these types of photos and videos are the best you can get for your advertising and marketing. Use them in your social, on your website, in your email and in all of your promotions for a better return.
Customer generated photos benefit your business. They're engaging, trustworthy, build community and organically enforce your brand. These are the photos people are accustomed to sharing online these days and they come with an almost 80% approval rating. The returns here are fantastic!
When customer photos were used in ongoing social media campaigns half of all companies surveyed saw a lift in engagement according to Salesforce
Increase in email click through rates when UGC is included has seen an seventy three percent lift as reported in a study done by Salesforce
Almost every business uses some form of online advertising. Social Media Today found that ninety percent of B2C brands regularly use Facebook ads.